Roof Cleaning on the Treasure Coast

This is an example of what Professional Roof Cleaning can do for a community. This upscale Treasure Coast community was cleaned and treated with Roof-A-Cide® by Coastal Painting Company.

We'll continue to monitor & post their progress. And if they're like most Roof-A-Cide® customers, they'll have these roofs treated every few years, the roofs will look great year after year, they'll NEVER need to be cleaned again, and Roof Cleaning will no longer be the contentious issue it is in many other communities!

No More Roof Cleaning - What does this mean for the Community?

• Aesthetics - The roofs will look great year after year
• Costs - Coordinating maintenance lowers overall costs to individual Homeowners
• Less Disruption - Keeping the roofs clean will only require 2 days every couple of years
• Water Conservation - Preventing the roofs from getting dirty will require a small fraction of the water needed to clean them
• Environmentally Safe - Roof-A-Cide® is EPA Approved, safe for the roof, and safe for the environment. It does not contain harsh chemicals like Chlorine Bleach.
• Longevity - Eliminating any unnecessary wear & tear will help to maximize the life of these roofs

Roof-A-Cide®: "The Treatment is the Cure!"

Native Roofing Enterprises, Davie FL

I recently had a chance to speak with Rick Burton, a partner with Jim Anderson in Native Roofing Enterprises, to discuss his business and what he sees as the challenges and opportunities for homeowners and communities in Southeast Florida.

To start off with, here’s a little background information on Native Roofing Enterprises: 
Native Roofing is a licensed Florida Roofing Contractor based in Davie, FL. The company was started in 1996 by Jim Anderson, who began roofing with his father before he was legally able to drive. They are a full-service Roofing Company offering everything Homeowners and Communities might need to install and maintain a quality shingle, tile, or flat roof that will last as long as it was designed to.

What separates Native Roofing Enterprises from other Roofing Contractors in your area?
Aside from being able to offer everything a customer might need with regards to their roof, we strive to develop honest, long-lasting relationships with our customers – we want to be their Contractor For Life. When we assess a roofing project, we tell people the truth – which might not be exactly what they want to hear. And while our prices are very competitive, we earn our customers based on Competence, Quality, and Service. 

Our ideal customer is one that expects quality products and services at a fair price. So we’re not the type of company you’ll see advertising that “We’ll Beat Any Price”. The structural integrity and performance of a roof that protects someone’s family or business here in South Florida is too important to make decisions based solely on the lowest price.

What do you see as your biggest challenges in bringing your services to the people you're trying to serve? 
Getting people to understand the benefits of regular inspection / preventive maintenance and making sure that the roof is in good condition prior to storms. A lot of people don’t seem to want to spend money on these things. But what they don’t realize is that many problems can be detected (and corrected) while they’re relatively minor. If they wait until an issue becomes a Problem, then it’s usually a lot more inconvenient and expensive to fix.

What are the most common problems you see when you’re inspecting roofs?
When people have problems with their roofs, the most common problems they have are with the valleys, flashings, vents, and fascia. Most of these can be avoided with proper installation, which includes using the right products, and a lot more can be avoided with proper maintenance. 

Why are these areas more of a problem?
A lot of these problems are “built in”. When we deal with roofs in planned communities, a lot of times, these roofs were not installed by the developer. They were installed by a subcontractor that was competing on price. And since these subcontractors know that MOST of these roofs will never be properly inspected, shortcuts are taken with the quality of the materials used and the way they’re installed. FYI – When these larger communities are being developed, typically only one out of ten homes are actually inspected properly. 
The other main reason is lack of maintenance or improper maintenance. If you’re not going to maintain your roof at all, you should expect it to fail and need major repairs or replacement up to 10 years earlier than the typical life expectancy of a roof in South Florida - which is 20-25 years. And if you are doing maintenance, but you’re not doing it properly, you could be doing more harm than good. 

Roof cleaning is an example. We see a lot of roofs that are damaged because

the contractors hired to clean them really don’t know how to clean a roof properly. Many use way too much pressure or they use very high-strength chemicals. Both of these methods can be destructive to the very areas of the roof that are already at risk. Note: Roof Cleaning should only be done by Contractors that are licensed, trained, and equipped to do it properly.

What inspection schedule would you recommend for homeowners and community managers?
The National Roofing Contractors Association recommends yearly inspections and in some cases the manufacturer’s warranty requires this as well. But most roofs in South Florida are fine for the first five years. So we recommend an inspection after the first five and then yearly after that.

What areas does your company serve? 
Native Roofing Enterprises currently focuses on Broward and Palm Beach Counties. But we also have customers in Martin and St. Lucie Counties and plan to expand our services in these areas as well.

How is the best way for a customer to reach you?
Our office number is 954-236-9986, our website is NativeRoofing.com, and our customer service email address is CS@NativeRoofing.com. Customers can find a lot more about us and our services on our website as well as on Facebook and LinkedIn.

Native Roofing Enterprises is an Authorized Roof-A-Cide® Applicator serving Palm Beach & Broward Counties in South Florida. They are a Full-Service Roofing Contractor helping Homeowners and Communities maximize the life of their roofs.

Contact info: 
Native Roofing Enterprises
2041 SW 70th Ave., Ste. D-22
Davie, Florida 33317 
(954) 236-9986 phone | (954) 236-6585 fax 
http://www.nativeroofing.com/

Roof-A-Cide helps Homeowners, Communities, and Contractors

Roof-A-Cide helps Homeowners, Communities, & Contractors clean & maintain roofs safely and more effectively in order to minimize environmental impacts and overall costs - while maximizing the life of the roofs.

We work with some of the most established Roofing, Painting, and Property Maintenance Contractors in Florida and they cover every major market throughout the state. These are companies that are licensed, trained, & equipped by us. 

This year, we’re also expanding into Georgia and The Carolinas to show communities in these states how better management and control over Roof Maintenance can have significant benefits to any property.

In addition to the actual physical work, we also focus on education for the groups that we work with. We have a Florida Certified CE course for Community Leaders and Managers as well as numerous articles that help to educate and inform.

If you're not familiar with us yet, here are a couple links that outline what we do:  

• Roof-A-Cide for Property Managers
• CE Course - Steep Slope Roof Basics for Board Members & Community Managers
• Locate an Authorized Roof-A-Cide Applicator

If there's anything we can do for you or any questions you might have about Painting, Roof Cleaning, or Roof Maintenance for Communities, please let us know. We'd be happy to help: Info@Roof-A-Cide.com

Is Living in Your HOA or Condo Association More Expensive than it Should Be?

If your Homeowner Association is mandating that you and your neighbors keep your roofs clean, but they are not hiring a Professional to service the whole community at the same time, your community is more than likely spending much more than it needs to. 

Group discounts and standardization of services are extremely important to the effective management of a community, maintaining property values, and maximizing the impact of limited resources.

Example: 

An HOA with 300 homes that can secure a $100 discount for each of its Residents by coordinating services for the Community has effectively saved its Residents $30,000. This is money that can be better used to either offset other expenses or to keep Association Fees down.

Many HOA Board Members and Property Managers are reluctant to deal with this issue because they assume that if the Community hires a company to do the work, the Community is then responsible for ANY problems that might be perceived to be related to that work. This is not the case.  

Board Members and Property Managers can help maintain the aesthetics of the community and do their residents a great service, while saving the community significant expense, by hiring a company with the following verifiable qualifications:

• Licensing
• Insurance
• Experience with processes and/or solutions that are safe for the roof and surrounding property
• References from properties of similar size and structure

Communities can also save significant expense by eliminating the Roof Cleaning altogether. Roof-A-Cide offers the ONLY stain prevention process that has a 20+ year proven track record, is Safe for the Roof and Landscaping, EPA Approved, and Approved by every major Roof Manufacturer.

• Roof-A-Cide for Board Members and Community Managers
• Locate an Authorized Roof-A-Cide Applicator